There's a really clear solution.
Apple downgrades texts between iPhones and Android phones into SMS and MMS, outdated tech from the ‘90s and ‘00s. But Apple can adopt RCS – the modern industry standard – for those texts instead. Solving the problem without changing iPhone-to-iPhone conversations, and making messaging better for everyone.
What iPhone users experience right now.
It’s more than just the color of the bubbles — iPhone users get a bad texting experience.